Louisville Magazine | Zach Everson

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Read about how I (almost) won money handicapping Saratoga’s fall meet in November’s Louisville Magazine

Life tip: Your gambling habit can’t be judged if you’re only playing the ponies for work. At least that was the rationale for my article “Pony Excess” which ran in Louisville Magazine‘s November issue.

Read a .pdf of the article here.

My wife looked at Matt Mignanelli‘s illustration (at top) that accompanied my article, shook her head, and said, “Yep, that’s what happened.”

Louisville Magazine’s November issue launch party is tonight, 5:30-7:30 p.m. at the Louisville Science Center. Hope to see you there.

Illustration: Courtesy Louisville Magazine/Matt Mignanelli

Louisville.com, Louisville Magazine are hiring ad execs, staff writer

Louisville Magazine and Louisville.com are looking for ad executives:

Louisville Magazine and its sister company Louisville.com are looking for accomplished account executives for new business development. If you are self motivated and have proven sales and communication skills, give us a shout! Print and online experience helpful. Position is commission based. Please submit cover letter and resume to sales@loumag.com.

Also, Louisville Magazine is hiring a full-time staff writer. That’s right, a full-time editorial position:

Wanted: a staff writer. Qualifications: Talent and a great attitude. Duties: Write. Louisville Magazine is looking for somebody who’ll turn into a master at longform journalism, who thinks up story ideas 24/7 (never underestimate the story idea formed in deep sleep), who has a sense of humor, who is as adept at doing the quirky front-of-the-book pieces as the deeply reported profiles and issue stories that shine in the feature well. Must appreciate good editing and play well with others. It wouldn’t hurt if you’d like to have some fun, too — especially since working at a magazine is only the best job in the world. Oh, and did we mention talent and attitude? We’re big on the best of both. Salary will be commensurate with skill and experience. To respond, please send résumé and clips to Kane Webb at kwebb@loumag.com or at 137 W. Muhammad Ali Blvd., Suite 101, Louisville, Ky., 40202-1438.

And, as always, Louisville.com is looking for writers. And interns.

Photo: Courtesy Louisville.com

Trend alert: The cool kids are killing their own meat (so sayeth the New York Times)

Me (top) and an 170-pound eight-point buck (bottom).

Me (top) and an 170-pound eight-point buck (bottom).

Well color my deer hunting article for Louisville Magazine’s March issue at the front of the trend curve. From Dwight Garner’s “A New Breed of Hunter Shoots, Eats and Tells in The New York Times:

In May 2011 [Mark] Zuckerberg made a pledge to consume, for one year, only meat he had hunted or slaughtered himself. He got a hunting license and shot a bison. “My personal challenge,” he explained, is “being thankful for the food I have to eat.”

If four new books are any indication, Mr. Zuckerberg is the decidedly nonmacho, non-pickup-driving embodiment of a new breed of American hunter. These young memoirists have loaded their rifles and shotguns for complicated reasons, including culinary one-upmanship. Nothing wows jaded dinner guests like a braised shank of calf moose that you’ve recently “harvested” and “dressed” — hunting euphemisms for killed, skinned and disemboweled — before bringing it to the table.

What feels counterintuitive and new here though is this: These writers have largely taken to hunting, they say, for ethical reasons. They’ve read their Michael Pollan and Eric Schlosser, their Peter Singer and Jonathan Safran Foer, and are intimate with the horrors of industrial meat production.

They no longer wish to have an anonymous hit man between themselves and supper. They want to thoughtfully stare their protein in the face, to take locavorism to blood-flecked new heights. What they desire, as Tovar Cerulli puts it his new book “The Mindful Carnivore: A Vegetarian’s Hunt for Sustenance” (Pegasus), is as follows: “To eat with my eyes wide open.”

My desire was a little less saccharine: I just wanted to each fresh, organic, local, and cheap—and maybe have a little fun too.

My deep freeze still holds about 50 pounds of venison (next up is a venison chili in our new slow cooker). I’m hoping to bag a turkey soon though. Tim Farmer, the host of Kentucky Afield, which aired my deer hunt, and I have a bet: if Mitt Romney wins the 2012 U.S. presidential election, I’m designing Farmer a website; if Barack Obama wins, Farmer’s taking me to his “honeyhole.” (When pressed he explained that’s man-speak for a prized hunting spot. Good thing he clarified—I’d already bought some brie, which pairs wonderfully with honey.)

Full disclosure: this post is just a cheap excuse to re-run that photo.


Read Louisville Magazine’s fantasy restaurant draft: And go Busboys and Poets!

In 1835, Alfred, Lord Tennyson wrote, “In the Spring a young man’s fancy lightly turns to thoughts of love.” What he neglected to mention was that in the fall, that fancy turns to thoughts of fantasy football.

Playing on that phenomenon, for the August 2012 issue of Louisville Magazine, five contributors and editors—me included—gathered in a conference room and, in a scene not too different than a fantasy football draft (less beer, more talk of charcuterie), selected our top 50 restaurants.

Needless to say, the Paula Deen Buffet is still a free agent.

Photo: Courtesy Louisville Magazine/Chris Witzke

Read my article in Louisville Bride on Montana’s Ranch at Rock Creek

Last week I shared a video of me silently drinking alone at The Ranch at Rock Creek. Now, via Louisville Bride‘s Fall/Winter 2012 issue, you can read my thoughts on the lux ranch (executive summary: it is very nice).

Download a .pdf of my article here.

My two-page piece ran with one on a tropical honeymoon spot written by the magazine’s editor, Melissa Duley. The plan is to highlight two destinations that appeal for opposite reasons in future issues. Any suggestions?

Published semi-annually in January and July, Louisville Bride has all the information a local bride-to-be needs to plan the perfect wedding and honeymoon. Its circulation is 30,000 issues. The publication is included with subscriptions to Louisville Magazine and available at 50 local bridal shows and many bookstore newsstands and wedding-related retailers.

Thanks to the Ranch at Rock Creek for accommodating my family and to Christina McGoldrick and Meredith Strodel at Victoria King Public Relations for arranging my visit.

Helping sportsmen with sincere mustaches reach hipsters with ironic ones

MAFWAI often wonder what, if any, impact my articles have. Sure, they’re (usually) fun to write and (hopefully) enjoyable to read, but do they lead anyone to action? Beyond reader comments after the article, social media posts, and a few nice words (sometimes) from my parents, it’s hard to gauge.

Last month I spoke with the Midwest Association of Fish and Wildlife Agencies’ (MAFWA) communications officials. They were discussing ways to recruit and retain hunters. On the heels of my feature for Louisville Magazine, “The Deerslayer,” they asked me to discuss “leveraging media to a non-traditional audience.” Basically these people with sincere mustaches want to figure out how to reach folks with ironic mustaches.

So for about an hour, we talked about how they could engage foodies, locavores, hipsters and the like. Hopefully our conversation left them with insight into reaching an audience that includes a lot of non-hunters who might be interested in filling up their freezer with fresh, organic, local game meat.

Thanks to Brian Blank at the Kentucky Department of Fish and Wildlife Resources for the invite.

Photo: Courtesy MAFWA

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