MapQuest, Aol, Gadling | Zach Everson

MapQuest, Aol, Gadling

MapQuest provides Internet, mobile and business solutions delivering on the promise of helping people dream, plan, share and go wherever the map meets their life. MapQuest is one of the leading mapping brands online, reaching 40 million multi-platform users, according to comScore. It started publishing original editorial content in June 2014.

For more than 25 years Aol has been one of the best-known brand names in the world. It helped the world get online, and built a reputation around safe and secure products and services. The audience is well-balanced, matching the Internet demographic at large. In November 2014, Aol was the fourth most visited digital media property with more than 200 million unique visitors, according to comScore.

Gadling is the world’s top travel blog, written and edited by passionate travelers and writers. Covering fun, interesting, and relevant travel, Gadling is the premiere source for everything from general travel news to highly specific travel tips, from budget travel to adventure travel—and for everything in between. In June 2014, Aol sold Gadling, at which time my work on that site ended.

Senior editor
October 2013–January 2015

Launched editorial content on MapQuest (45 million monthly users), establishing a new voice and vision. Wrote/assigned, edited, produced, and promoted original content, features, and curated accounts of trending stories, focusing on areas where pop culture overlaps with travel (previously did likewise for Aol Travel and Gadling): beats included travel guides to locations from movies and TV shows, celebrity interviews, 50-state roundups, TV and sporting recaps from a travel angle, animal travel, power rankings, and insight on visiting troubled destinations. Produced, directed, wrote, shot, hosted, and edited videos (my “Disney Cruise Line’s Very Merrytime Cruises” was viewed more than 160,000 times in its first week). Interpreted data and metrics, using findings to inform content. Developed and executed strategy for MapQuest’s Facebook and Twitter accounts, increasing engagement on both. Promoted content via social media, article subjects and their publicists, other Aol brands, and agreements with other media outlets. Worked with in-house team and managed 30 freelancers. Collaborated with designers and developers on new article templates and hub pages.

Read all my articles at

Highlights include

Freelance contributor

Prior to becoming a full-time employee, my freelance writing engagements for Aol included

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