What we've been doing at MapQuest | Zach Everson

What we’ve been doing at MapQuest

MapQuestIt’s been a bit since I posted about what we’re working on at MapQuest. Here’s a quick rundown:

Launched editorial content on a spiffy new template

Editorial content (“articles” to the lay person) debuted on MapQuest in June. The first big template blowout we did was for “Prince’s ‘Purple Rain’: A 30th Anniversary Tour of Minneapolis to Die 4.”

Debuted editorial content in MapQuest’s apps

Editorial travel content in a navigation app, right where people need it most. Version 4.4 of the iPhone app, released in early July, includes gameday guides to all 30 MLB ballparks, in which local experts share their insights about their home field. (You can view the gameday guides on the World Wide Web too.)

Published a “99 Summer Quests” series

For summer 2014, MapQuest is running a “99 Summer Quests” series, with 99 articles highlighting “memorable, meaningful, just-gotta-do-it experiences for every day of summer vacation.”

Started a celebrity-traveler interview series

We’ve been talking to celebs like José Andrés and Lois Lowry about how travel impacts their work, as well as suggestions for travelers to the celebs’ hometowns and their tips for hitting the road.

Debuted pop culture tours

Remembered the aforelinkedto Prince article? Of course you do! Several more posts that blend travel with pop culture are forthcoming.

Engaged in social media

You can’t publish articles without sharing them with an engaged audience these days. To that extent, we’ve been focusing on Facebook, Twitter, Pinterest and Google +. And we just packaged our content in five Flipboard magazines too.

Published lots and lots of articles

While we’ve built up a deep network of contributors, I’ve managed to get myself some fun writing assignments:

Photo: Courtesy MapQuest

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