Just gonna own this one: I monitor my Klout. (It’s a website that assigns people scores based on what it perceives their social media influence is.)
Should Klout matter? That’s debatable. Does Klout matter? Evidence is that it can, influencing your ability to get anything from freebies to quality customer service to a freakin’ job. Does monitoring your Klout make you come off as dorky? Totally.
But can Klout (or any service) accurately measure a person’s social media influence? Of course not. For starters, Klout only considers a few sites (Facebook, FourSquare, Google +, Instagram, Klout itself, LinkedIn, Twitter and WordPress) and ignores other popular ones (Pinterest, Reddit, Tumblr, Vine and YouTube being the most obvious).
Turns out, of the social media sites Klout does monitor, it doesn’t always do so consistently.
For starters, Klout scores don’t consider Facebook photos that were posted via Instagram. And earier this week I noticed that some posts I made directly on Facebook via its website and app weren’t appearing on Klout’s page that shows my recent activity (that is, what social media updates of mine Klout factors into my score).
So I emailed Klout’s tech support and got this response:
We do our best to surface all content you post on our score networks. We display all of the content that each scored network provides us with from their API, but it’s a known issue that not all content always shows up on their API, which is why you may be missing some moments on Klout. Sorry for the inconvenience.
Executive summary: Klout doesn’t work, other social networks are to blame, and, hey, if its inaccurate scores cost you a job, Klout apologizes for the inconvenience.
Photo: Courtesy Klout