Like Lance Armstrong speeding through the Tour de France finish line, in the last two weeks Louisville.com shattered the 6,000 Twitter followers and 5,000 Facebook fans milestones (wait, is that Armstrong metaphor no longer a good one to use?). When I began my gig as part-time editor-in-chief of the site in January 2010, those numbers were 1,800 and 100 respectively.
Unlike a lot of outlets, Louisville.com’s social media presence isn’t just about branding or vanity (as in, “Hey potential advertisers, look at how many people like us!”). All of Louisville.com’s articles automatically post to both of those social networks within 15 minutes of appearing on the mother site. In the last 30 days, Facebook was the site’s fifth highest source of traffic (it was third before Facebook cut back on the reach of fan pages that don’t advertise with it) and Twitter is eighth.
Congrats to our writers for putting out content that so many Louisvillians find valuable. And thanks to our readers for being followers and fans!