Wall Street Journal publishes article on Louisville I wrote in its Off Duty travel section | Zach Everson

Wall Street Journal publishes article on Louisville I wrote in its Off Duty travel section

Wall Street Journal, May 7-8, 2011— Louisville, Ky.: Day at the Races by Zach Everson

The Wall Street Journal, May 7-8, 2011—”Louisville, Ky.: Day at the Races”

On May 7, The Wall Street Journal published an article I wrote about Louisville as a travel destination—”Louisville, Ky.: Day at the Races”:

Running on the day of the Kentucky Derby, the full-page feature in the Journal’s Off Duty section included

  • a 500-word essay sharing insider insight on Louisville
  • the top local picks from notable Louisvillians: musician Jim James (lead singer of My Morning Jacket), novelist Sue Grafton, chef Edward Lee of 610 Magnolia, and hotelier Laura Lee Brown (owner and curator of 21c Museum Hotel)
  • a sidebar on five of my favorite local venues

I also assisted the editor and photographer with selecting subjects for the nine pieces of art that accompanied the article.

In mid-April I received an email from an editor at the paper asking if I was interested in writing an insider’s guide to Louisville to run in Off Duty on Derby day. He’d been editor-in-chief of BlackBook and apparently figured that publication’s Louisville City Guide editor would be a good writer to consider for this assignment. That’d be me.

When I speak about writing, I stress the importance of promoting your work on your own website and via social media. This assignment is a perfect example of why that’s important.

In addition to the Louisvillians who graciously contributed to the piece, thanks to Louisville Magazine‘s publisher Dan Crutcher (also the owner/my boss at Louisville.com) and staff writer Josh Moss who gave me ideas and helped me track down contact info.

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