Writer, editor, pajama model | Zach Everson

Writer, editor, pajama model

pf_home_junketToday BlackBook featured my article on my recent press trip to Guangzhou and Shenzhen:

The Proud Junketeer: From Jamaica to China and Back

Even better–for me, if not BlackBook‘s readers–is getting to be its website’s lead model. In my silk pajamas, I’m feeling a bit like Hugh Hefner.

Originally the article was supposed to focus more on established brands, like the Ritz-Carlton, shifting their focus from traditional to new media.

But in between when I pitched it and when it was published, the Thrillist mini-scandal hit, causing two revisions, but giving me the opportunity to weigh in on a developing story and the practice of press trips.

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