While I’m politically active, this blog isn’t—if you want to read about politics you probably can find a few other websites that delve into the subject.
But anyone interested in online communications and social networking has to be paying attention to Barack Obama’s campaign: Nov. 4 will be the biggest test of the real-life power of that emerging technology.
The Obama campaign isn’t just using, but is distributing quality content via
- A Facebook application (Update Sept. 21, 2017: It’s since been removed.)
- A social network on BarackObama.com
- A blog
And the campaign got 2.9 million people to opt-in to receive text messages from it in exchange for being the almost-first person to know whom Obama selected to be his running mate. Think it might use that data as part of its get-out-the-vote efforts?
Will it pay off on November 4? I suspect the Obama campaign has studied Howard Dean’s candidacy in 2004 and realized what it needs to do to translate virtual support into real votes.