The Obama campaign and new media and social networking | Zach Everson

The Obama campaign and new media and social networking

While I’m politically active, this blog isn’t—if you want to read about politics you probably can find a few other websites that delve into the subject.

But anyone interested in online communications and social networking has to be paying attention to Barack Obama’s campaign: Nov. 4 will be the biggest test of the real-life power of that emerging technology.

The Obama campaign isn’t just using, but is distributing quality content via

And the campaign got 2.9 million people to opt-in to receive text messages from it in exchange for being the almost-first person to know whom Obama selected to be his running mate. Think it might use that data as part of its get-out-the-vote efforts?

Will it pay off on November 4? I suspect the Obama campaign has studied Howard Dean’s candidacy in 2004 and realized what it needs to do to translate virtual support into real votes.

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