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Get #OscarSnarky on Twitter

Lambert and Lindsey #Oscarsnarky102.3 The Max’s Lambert & Lindsey will be getting #OscarSnarky on Twitter during tonight’s broadcast of the Academy Awards (“What time do the Oscars start?” 8:30 p.m. EST. “What channel are the Oscars on?” ABC. And the Academy Award for Worst Attempt at SEO goes to me.). And, as I mentioned when I joined them in the studio Friday morning, I’ll be Tweeting along with them. They got a similar hashtag trending in Louisville during the Grammys, which attracted some hilarious Tweets.

Just follow the Twitter hashtag #OscarSnarky. The Lambert & Lindsey Morning Show hosts also retweet the funnier Tweets, so you might want to follow them as well:

And I’m at @Z_Everson.

Photo: Courtesy Facebook/Lambert & Lindsey

Louisville.com picks up 6,000th Twitter follower, 5,000th Facebook fan

Louisville.comLike Lance Armstrong speeding through the Tour de France finish line, in the last two weeks Louisville.com shattered the 6,000 Twitter followers and 5,000 Facebook fans milestones (wait, is that Armstrong metaphor no longer a good one to use?). When I began my gig as part-time editor-in-chief of the site in January 2010, those numbers were 1,800 and 100 respectively.

Unlike a lot of outlets, Louisville.com’s social media presence isn’t just about branding or vanity (as in, “Hey potential advertisers, look at how many people like us!”). All of Louisville.com’s articles automatically post to both of those social networks within 15 minutes of appearing on the mother site. In the last 30 days, Facebook was the site’s fifth highest source of traffic (it was third before Facebook cut back on the reach of fan pages that don’t advertise with it) and Twitter is eighth.

Congrats to our writers for putting out content that so many Louisvillians find valuable. And thanks to our readers for being followers and fans!

Shalom from Israel

Good morning Tel Aviv.

Good morning Tel Aviv.

Shalom! (Yes, I’ve used that word twice because it’s the only Hebrew I know.) I’m in Israel this week, specifically Tel Aviv, Galilee, and Jerusalem. I’m a bit tired, but my fatigue probably owes more to a nightcap than jetlag (a 5 p.m. arrival time is actually quite agreeable: land, eat, drink, sleep).

Assuming I don’t go up in smoke during my visit to the Holy Land, there will be articles about my trip shortly. In the meantime, follow along in real time on

Thanks to the Israeli Ministry of Tourism, El Al, the Dan Hotels, the Scots Hotel, and Weill for hosting me.

My good fortune: I’m on my way to China

Hello from Louisville International Airport! Or, as they say in Chinese, ?. I’m en route to China with the Ritz-Carlton (again) and American Airlines. This time the destination is Beijing—a city I’ve always wanted to experience during Hanukkah.

I’ll have articles and such about the trip published while traveling and afterward, but if you’re the type who demands regular updates (hi Sweetheart) feel free to follow along on

Using a blog and social media to help a non-profit, in this case the Kentucky Coaltion to Abolish the Death Penalty

Recently I overhauled the Kentucky Coalition to Abolish the Death Penalty’s (KCADP) online presence. This describes our approach and how I can help you or your organization make better use of the Internet.

Early on, KCADP’s staff and I determined that there were three objectives for its online presence (all of which should apply to similar non-profits):

  • increase its membership
  • keep its existing supporters engaged
  • convert its opponents or disinterested people into supporters

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Automatically share your latest blog post on 30 social networks and microblogs with twitterfeed and Ping.fm

Given my vocation, it should be clear I’m not a visual thinker. But when it comes to explaining how to share your latest blog post automatically on more than 30 social networks and microblogs, an illustration is better suited (my penmanship notwithstanding).

Website flowchart: From new blog post to twitterfeed to ping.fm to social networks and microblogs to readers

Website flowchart, how to automatically share a new blog post on social networks and microblogs

Website flowchart: How to automatically share a new blog post on social networks and microblogs

Select the chart to make it wicked big.

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Ping.fm solves the (admittedly self-inflicted) problem of updating your status on multiple social networking sites

With so many social networking and microblogging sites, updating your status on all of them can be a pain. In many people’s cases—including mine—it leads to either neglect or cutting and pasting.

Ping.fm solves the problem though. From Wikipedia:

Ping.fm is a free social networking and micro-blogging web service that enables users to post to multiple social networks simultaneously.

Making an update on Ping.fm pushes the update to a number of different social websites at once. This allows individuals using multiple social networks to update their status only once, without having to update it in all their social mediums individually. Ping.fm groups services into three categories – status updates, blogs, and micro-blogs – and updates can be sent to each group separately.

From Ping.fm I simultaneously post to Twitter and update my status on Facebook, LinkedIn, and MySpace. Ping.fm supports more than 30 social networking sites, including the behemoths that I just mentioned, new sites, and even dying networks (remember Friendster?).

I bookmarked Ping.fm and added it to the home screen of my iPhone for easy access when I’m away from my computer.

Apparently I’m worth following, if only on Twitter

Thanks to Tim Shisler and Written Road, a blog on travel writing, for including me as a person you should follow on Twitter.

Should you want to take Written Road’s advice, my Twitter profile is at http://twitter.com/Z_Everson. If you already have a Twitter account and are logged in to it, select the link to my profile and then select Follow under my picture in the upper left corner. And you can create a Twitter account at https://twitter.com/signup.

Incidentally I’m doubly indebted to Written Road as it’s where I first read of the Gridskipper gig. The blog is a must read for travel writers.

My first foray into Twitter: Some tips that will help you use and benefit from it

My friend Christine Prefontaine, who blogs at Facilitating Change, has been evangelizing about Twitter for a while, so I created an account today.

What is Twitter? From its Wikipedia entry:

Twitter is a free social networking and micro-blogging service, that allows its users to send and read other users’ updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.

Updates are displayed on the user’s profile page and delivered to other users who have signed up to receive them. The sender can restrict delivery to those in his or her circle of friends (delivery to everyone being the default). Users can receive updates via the Twitter website, SMS, RSS, email or through an application such as TwitterFon, Twitterrific, Feedalizr or Facebook.

At first Twitter seemed a little overwhelming, with no one following me and me not following anyone save Christine. What seemed like thousands of posts a minute, many not in English, were flying by on the public timeline.

But a search for Twitter tips yielded two great resources:

I also downloaded The Iconfactory’s Twitterrific for my Macs and iPhone, which made Twitter more manageable and user friendly.

Twitter seems like a great way to blast the masses, but, as with any social networking site, it takes effort to find content of value.

(My Twitter profile is at http://twitter.com/Z_Everson. If you already have a Twitter account and are logged in to it, select the link to my profile and then select Follow under my picture in the upper left corner. And you can create a Twitter account at https://twitter.com/signup.)