Using a blog and social media to help a non-profit, in this case the Kentucky Coaltion to Abolish the Death Penalty

Recently I overhauled the Kentucky Coalition to Abolish the Death Penalty’s (KCADP) online presence. This describes our approach and how I can help you or your organization make better use of the Internet.

Early on, KCADP’s staff and I determined that there were three objectives for its online presence (all of which should apply to similar non-profits):

• increase its membership
• keep its existing supporters engaged
• convert its opponents or disinterested people into supporters

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Automatically share your latest blog post on 30 social networks and microblogs with twitterfeed and Ping.fm

Given my vocation, it should be clear I’m not a visual thinker. But when it comes to explaining how to share your latest blog post automatically on more than 30 social networks and microblogs, an illustration is better suited (my penmanship notwithstanding).

Website flowchart: From new blog post to twitterfeed to ping.fm to social networks and microblogs to readers

Website flowchart: How to automatically share a new blog post on social networks and microblogs

Select the chart to make it wicked big.

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Connect with me on these social networking sites

You can connect with me at these social networking sites:

• Facebook
• LinkedIn
• MySpace
  
• Twitter

Ping.fm solves the (admittedly self-inflicted) problem of updating your status on multiple social networking sites

With so many social networking and microblogging sites, updating your status on all of them can be a pain. In many people’s cases—including mine—it leads to either neglect or cutting and pasting.

Ping.fm solves the problem though. From Wikipedia:

Ping.fm is a free social networking and micro-blogging web service that enables users to post to multiple social networks simultaneously.

Making an update on Ping.fm pushes the update to a number of different social websites at once. This allows individuals using multiple social networks to update their status only once, without having to update it in all their social mediums individually. Ping.fm groups services into three categories – status updates, blogs, and micro-blogs – and updates can be sent to each group separately.

From Ping.fm I simultaneously post to Twitter and update my status on Facebook, LinkedIn, and MySpace. Ping.fm supports more than 30 social networking sites, including the behemoths that I just mentioned, new sites, and even dying networks (remember Friendster?).

I bookmarked Ping.fm and added it to the home screen of my iPhone for easy access when I’m away from my computer.

Apparently I’m worth following, if only on Twitter

Thanks to Tim Shisler and Written Road, a blog on travel writing, for including me as a person you should follow on Twitter.

Should you want to take Written Road’s advice, my Twitter profile is at http://twitter.com/Z_Everson. If you already have a Twitter account and are logged in to it, select the link to my profile and then select Follow under my picture in the upper left corner. And you can create a Twitter account at https://twitter.com/signup.

Incidentally I’m doubly indebted to Written Road as it’s where I first read of the Gridskipper gig. The blog is a must read for travel writers.