Recently I overhauled the Kentucky Coalition to Abolish the Death Penalty’s (KCADP) online presence. This describes our approach and how I can help you or your organization make better use of the Internet.
Early on, KCADP’s staff and I determined that there were three objectives for its online presence (all of which should apply to similar non-profits):
- increase its membership
- keep its existing supporters engaged
- convert its opponents or disinterested people into supporters