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Another record year for Derby Home Rental, LLC

Derby Home RentalDerby 2015 was another record year for Derby Home Rental LLC, my business that helps Louisville, Kentucky-area homeowners rent out their homes for Derby weekend. This year 58 homes advertised and 38 of them rented—both all-time highs.

Over the past year, I redesigned the website with a responsive theme that looks better on mobile browsers and devices, installed a SSL certificate to improve the site’s security, took several measures to speed up the site’s load time, commissioned a new logo, and added a Tiny Letter newsletter that informs subscribers when a new home advertises on the site.

In addition, I created or overhauled our social media profiles. You can now keep up with the latests ads via

Derby Home Rentals also was mentioned in an Aol Travel article on the Kentucky Derby.

Thanks to everyone who advertised and rented a home this year. And, remember—the earlier you advertise your home for Derby weekend 2016, the better your chances of finding a renter.

Facebook gives peer pressure to page admins

When a Facebook page’s post attracts a lot of attention, Facebook issues a nice little alert. Like a drug dealer, it encourages the page’s admin to, you know, just give the post a bit of a bump, via a paid ad. Today, for the first time, I noticed Facebook’s message included a little peer pressure:

Facebook peer pressure

 

 

 

 

Screenshot: Courtesy Facebook

Married and childless? Facebook suspects infertility—as opposed to, say, choice.

Facebook Parenting and Family Tips infertilityThe fertility-treatment ad from Parenting and Family Tips4You at right (select it to see a larger version) has been popping up in the Facebook news feed of a female friend of mine, Rebecca [name changed].

Facebook knows Rebecca’s age and that she’s been married for several years. And it also knows she’s never posted about being a parent. So Facebook and its advertisers apparently think Rebecca being childless is likely due to a fertility issue—as opposed to, say, choice. Because ladies be wanting babies.

Rebecca owns and operates a successful and growing business. Many of her Facebook posts pertain to her company. Yet she estimates about 5 percent of the ads Facebook shows her are business oriented.

Because ladies be wanting babies.

Photo: Courtesy Facebook/Parenting and Family Tips4You

Facebook thinks I have a type

I recently read that Facebook was trying to encourage users to friend more people. I can’t remember what evidence that author’s article cited though… Related: I don’t know any of these people.

Facebook People You May Know

Louisville.com picks up 6,000th Twitter follower, 5,000th Facebook fan

Louisville.comLike Lance Armstrong speeding through the Tour de France finish line, in the last two weeks Louisville.com shattered the 6,000 Twitter followers and 5,000 Facebook fans milestones (wait, is that Armstrong metaphor no longer a good one to use?). When I began my gig as part-time editor-in-chief of the site in January 2010, those numbers were 1,800 and 100 respectively.

Unlike a lot of outlets, Louisville.com’s social media presence isn’t just about branding or vanity (as in, “Hey potential advertisers, look at how many people like us!”). All of Louisville.com’s articles automatically post to both of those social networks within 15 minutes of appearing on the mother site. In the last 30 days, Facebook was the site’s fifth highest source of traffic (it was third before Facebook cut back on the reach of fan pages that don’t advertise with it) and Twitter is eighth.

Congrats to our writers for putting out content that so many Louisvillians find valuable. And thanks to our readers for being followers and fans!