Tag Archives | Facebook
When a Facebook page’s post attracts a lot of attention, Facebook issues a nice little alert. Like a drug dealer, it encourages the page’s admin to, you know, just give the post a bit of a bump, via a paid ad. Today, for the first time, I noticed Facebook’s message included a little peer pressure:
Screenshot: Courtesy Facebook
Facebook knows Rebecca’s age and that she’s been married for several years. And it also knows she’s never posted about being a parent. So Facebook and its advertisers apparently think Rebecca being childless is likely due to a fertility issue—as opposed to, say, choice. Because ladies be wanting babies.
Rebecca owns and operates a successful and growing business. Many of her Facebook posts pertain to her company. Yet she estimates about 5 percent of the ads Facebook shows her are business oriented.
Photo: Facebook/Parenting and Family Tips4You
This ad appeared in my Facebook newsfeed this afternoon.
The ad is from a group called Worshipers Who Spread the Fire. Indeed.
Related: I don’t know any of these people.
Like Lance Armstrong speeding through the Tour de France finish line, in the last two weeks Louisville.com shattered the 6,000 Twitter followers and 5,000 Facebook fans milestones (wait, is that Armstrong metaphor no longer a good one to use?). When I began my gig as part-time editor-in-chief of the site in January 2010, those numbers were 1,800 and 100 respectively.
Unlike a lot of outlets, Louisville.com’s social media presence isn’t just about branding or vanity (as in, “Hey potential advertisers, look at how many people like us!”). All of Louisville.com’s articles automatically post to both of those social networks within 15 minutes of appearing on the mother site. In the last 30 days, Facebook was the site’s fifth highest source of traffic (it was third before Facebook cut back on the reach of fan pages that don’t advertise with it) and Twitter is eighth.
Congrats to our writers for putting out content that so many Louisvillians find valuable. And thanks to our readers for being followers and fans!
Some time this evening Louisville.com will have it’s 1 millionth visit since I became editor-in-chief at the beginning of 2010. So I figured now’s a good time to recap the site’s accomplishments since I started this part-time job (with the exception of Derby and Breeders’ Cup weeks, at most I spend 20 hours a week on the site):
- Gone from two writers (one of whom was me) to 38.
- Increased site visits from 45,000 during my first 31 days as editor to 97,700 in the most recent 31 days.
- Increased the site’s Facebook presence from 100 to 2,007 fans. Every post from Louisville.com appears on its Facebook fan page, making that social networking site Louisville.com’s fourth biggest source of traffic.
For more details, read this description of my duties.
In the next few months, we expect to
- upgrade the site’s operating system from Drupal 5.x to 6.x, improving both its stability and usability
- launch an iPhone application
- double our monthly visitors yet again
- become profitable (we’re close!)
Thanks to the site’s owners, readers, and writers. All three groups have been great to work with.
Shalom! (Yes, I’ve used that word twice because it’s the only Hebrew I know.) I’m in Israel this week, specifically Tel Aviv, Galilee, and Jerusalem. I’m a bit tired, but my fatigue probably owes more to a nightcap than jetlag (a 5 p.m. arrival time is actually quite agreeable: land, eat, drink, sleep).
Assuming I don’t go up in smoke during my visit to the Holy Land, there will be articles about my trip shortly. In the meantime, follow along in real time on
Thanks to the Israeli Ministry of Tourism, El Al, the Dan Hotels, the Scots Hotel, and Weill for hosting me.
Hello from Louisville International Airport! Or, as they say in Chinese, ?. I’m en route to China with the Ritz-Carlton (again) and American Airlines. This time the destination is Beijing—a city I’ve always wanted to experience during Hanukkah.
I’ll have articles and such about the trip published while traveling and afterward, but if you’re the type who demands regular updates (hi Sweetheart) feel free to follow along on
Recently I overhauled the Kentucky Coalition to Abolish the Death Penalty’s (KCADP) online presence. This describes our approach and how I can help you or your organization make better use of the Internet.
Early on, KCADP’s staff and I determined that there were three objectives for its online presence (all of which should apply to similar non-profits):
- increase its membership
- keep its existing supporters engaged
- convert its opponents or disinterested people into supporters