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Facebook gives peer pressure to page admins

When a Facebook page’s post attracts a lot of attention, Facebook issues a nice little alert. Like a drug dealer, it encourages the page’s admin to, you know, just give the post a bit of a bump, via a paid ad. Today, for the first time, I noticed Facebook’s message included a little peer pressure:

Facebook peer pressure





Screenshot: Courtesy Facebook

Married and childless? Facebook suspects infertility—as opposed to, say, choice.

Facebook Parenting and Family Tips infertilityThe fertility-treatment ad from Parenting and Family Tips4You at right (select it to see a larger version) has been popping up in the Facebook news feed of a female friend of mine, Rebecca [name changed].

Facebook knows Rebecca’s age and that she’s been married for several years. And it also knows she’s never posted about being a parent. So Facebook and its advertisers apparently think Rebecca being childless is likely due to a fertility issue—as opposed to, say, choice. Because ladies be wanting babies.

Rebecca owns and operates a successful and growing business. Many of her Facebook posts pertain to her company. Yet she estimates about 5 percent of the ads Facebook shows her are business oriented.

Because ladies be wanting babies.

Photo: Courtesy Facebook/Parenting and Family Tips4You

Facebook thinks I have a type

I recently read that Facebook was trying to encourage users to friend more people. I can’t remember what evidence that author’s article cited though… Related: I don’t know any of these people.

Facebook People You May Know picks up 6,000th Twitter follower, 5,000th Facebook fan

Louisville.comLike Lance Armstrong speeding through the Tour de France finish line, in the last two weeks shattered the 6,000 Twitter followers and 5,000 Facebook fans milestones (wait, is that Armstrong metaphor no longer a good one to use?). When I began my gig as part-time editor-in-chief of the site in January 2010, those numbers were 1,800 and 100 respectively.

Unlike a lot of outlets,’s social media presence isn’t just about branding or vanity (as in, “Hey potential advertisers, look at how many people like us!”). All of’s articles automatically post to both of those social networks within 15 minutes of appearing on the mother site. In the last 30 days, Facebook was the site’s fifth highest source of traffic (it was third before Facebook cut back on the reach of fan pages that don’t advertise with it) and Twitter is eighth.

Congrats to our writers for putting out content that so many Louisvillians find valuable. And thanks to our readers for being followers and fans! 1 million visits

Some time this evening will have its 1 millionth visit since I became editor-in-chief at the beginning of 2010. So I figured now’s a good time to recap the site’s accomplishments since I started this part-time job (with the exception of Derby and Breeders’ Cup weeks, at most I spend 20 hours a week on the site):

  • Gone from two writers (one of whom was me) to 38.
  • Increased site visits from 45,000 during my first 31 days as editor to 97,700 in the most recent 31 days.
  • Increased the site’s Facebook presence from 100 to 2,007 fans. Every post from appears on its Facebook fan page, making that social networking site’s fourth biggest source of traffic.

For more details, read this description of my duties.

In the next few months, we expect to

  • upgrade the site’s operating system from Drupal 5.x to 6.x, improving both its stability and usability
  • launch an iPhone application
  • double our monthly visitors yet again
  • become profitable (we’re close!)

Thanks to the site’s owners, readers, and writers. All three groups have been great to work with.