Using a blog and social media to help a non-profit, in this case the Kentucky Coaltion to Abolish the Death Penalty
Recently I overhauled the Kentucky Coalition to Abolish the Death Penalty’s (KCADP) online presence. This describes our approach and how I can help you or your organization make better use of the Internet.
Early on, KCADP’s staff and I determined that there were three objectives for its online presence (all of which should apply to similar non-profits):
- increase its membership
- keep its existing supporters engaged
- convert its opponents or disinterested people into supporters

My writing focuses on travel and culture. I contribute to Air Canada's enRoute, BlackBook, Gridskipper, and UpTake. I'm also the editor-in-chief of Louisville.com.
