Using a blog and social media to help a non-profit, in this case the Kentucky Coaltion to Abolish the Death Penalty
Recently I overhauled the Kentucky Coalition to Abolish the Death Penalty’s (KCADP) online presence. This describes our approach and how I can help you or your organization make better use of the Internet.
Early on, KCADP’s staff and I determined that there were three objectives for its online presence (all of which should apply to similar non-profits):
- increase its membership
- keep its existing supporters engaged
- convert its opponents or disinterested people into supporters
My writing focuses on travel and culture. I've contributed to The Wall Street Journal, Fox News, Air Canada's enRoute, BlackBook, Budget Travel, Deadspin, and Louisville Magazine. I'm also the editor-in-chief of Louisville.com and BlackBook's Louisville City Editor.