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2011 highlights: Israel, Rome, and Wall Street Journal and Fox News articles about home

Traveling with daddy on his work trips, like to Montana's Ranch at Rock Creek, can be rough on a girl.

Traveling with daddy on his work trips, like to Montana's Ranch at Rock Creek, can be rough on a girl.

And I’m spent.

2011 work highlights included having a full-page spread in The Wall Street Journal, trips to Israel and Rome, and Louisville.com becoming the city’s most-read independent website and winning a couple of big honors in the process.

Luckily my wife and daughter were able to join me on many of my trips. The latter turns two next week and already has visited 18 states and Washington, DC. We got her a passport this year, but it might be a few months at least before she’s able to get her first stamp—her little sister is slated to arrive in February.

Here are some of my writing and travel highlights for 2011:

Drinking Jocktails at Breeders’ Cup for BlackBook

Covering Jocktails for BlackBookEarlier this month BlackBook dispatched me to cover both the Jocktails party, part of the run-up to the 2011 Breeders’ Cup, and preview Downs After Dark, the sole night race of Churchill Downs 2011 fall meet:

“Two Breeders Cup-Inspired Jocktails to Down During Friday Night’s Downs After Dark Horse Race

I didn’t follow the new wagering strategy I laid out in the article. As I failed to cash a single ticket though, perhaps I should have. Or perhaps I should stop wagering (down $467.17 for the year) and just roll up $20 bills and smoke them.

Wall Street Journal publishes article on Louisville I wrote in its Off Duty travel section

Wall Street Journal, May 7-8, 2011— Louisville, Ky.: Day at the Races by Zach Everson

The Wall Street Journal, May 7-8, 2011—"Louisville, Ky.: Day at the Races"

On May 7, The Wall Street Journal published an article I wrote about Louisville as a travel destination—”Louisville, Ky.: Day at the Races”:

Running on the day of the Kentucky Derby, the full-page feature in the Journal’s Off Duty section included

  • a 500-word essay sharing insider insight on Louisville
  • the top local picks from notable Louisvillians: musician Jim James (lead singer of My Morning Jacket), novelist Sue Grafton, chef Edward Lee of 610 Magnolia, and hotelier Laura Lee Brown (owner and curator of 21c Museum Hotel)
  • a sidebar on five of my favorite local venues

I also assisted the editor and photographer with selecting subjects for the nine pieces of art that accompanied the article.

In mid-April I received an email from an editor at the paper asking if I was interested in writing an insider’s guide to Louisville to run in Off Duty on Derby day. He’d been editor-in-chief of BlackBook and apparently figured that publication’s Louisville City Guide editor would be a good writer to consider for this assignment. That’d be me.

When I speak about writing, I stress the importance of promoting your work on your own website and via social media. This assignment is a perfect example of why that’s important.

In addition to the Louisvillians who graciously contributed to the piece, thanks to Louisville Magazine‘s publisher Dan Crutcher (also the owner/my boss at Louisville.com) and staff writer Josh Moss who gave me ideas and helped me track down contact info.

BlackBook City Guide (including my Louisville listings) now on Android

BlackBook's Android appToday BlackBook launched its City Guide app for Android phones: Download it for free at the Android Market.

In case you forgot, as BlackBook’s Louisville City Editor, I reviewed 100 Louisville bars, restaurants, hotels, and shops for the project, also deciding which ones got top billing as features.

From the app’s description:

The must-have city guide to new, notable, and noteworthy restaurants, bars, clubs, hotels, retailers, spas, salons and more in over 60 cities worldwide. All listings curated by BlackBook’s in-the-know local insiders and VIPS. Search for nearby hotspots, browse by venue type and features and share the on Twitter and Facebook!

You also can find the reviews online at BlackBook’s website or as a free iPhone app.

Photo: Courtesy Android Market

BlackBook Guides adds Louisville to iPhone app and website, puts me in your pocket

Ever been walking around Old Louisville hungry and wondered, where would Zach Everson go for a bison burger? Maybe it’s 3 a.m. and you’re thinking, what’s Zach Everson’s favorite Highlands’ dive bar for a nightcap of gin and Diet Sunkist (a cocktail called Sunset Over the British Empire)? Or maybe you’re curious what downtown hotel Zach Everson checks into for a little afternoon delight.

Thanks to BlackBook, problem solved: “the insider’s guide to where style and substance intersect in popular culture today” added Louisville to its City Guides. As the City Editor, I reviewed 100 Louisville bars, restaurants, hotels, and shops for the project, also deciding which ones got top billing as features.

Download the free app at the iTunes store.

You also can find the reviews online at BlackBook’s website (remember the web?). [Update June 11, 2011: It's now on Android too.]

From BlackBook (slightly paraphrased):

BlackBook’s City Guide feature hundreds of succinct reviews identifying the hippest restaurants, bars, clubs, shops, and hotels for nightlife connoisseurs. Written by and for discerning savants in each city, these guides from the minds behind BlackBook offer fresh and pithy listings for the most intriguing and fashion-forward hot spots. The guides contain the latest venue details and break the city down by theme, style, and interest.