Nav bar

Tag Archives | 21C Museum Hotel

‘Inspirato’ magazine just published my final article as a freelancer. That it was about the Kentucky Bourbon Trail will not surprise you. But it will restore your faith in humanity. Or at least good Kentucky bourbon.

Inspirato, Spring 2014

Inspirato magazine’s spring 2014 issue included my final article as a freelancer. Titled, “Kentucky Gold,” fittingly it’s a feature on the Kentucky Bourbon Trail. Obligatory joke about how fun researching an article on bourbon is goes here ______________________ . Actually, it’s not a joke: it’s damn true.

Anyway, read the article on Inspirato’s website or enjoy the magazine’s hardcopy layout in this .pdf. Or, right now for a limited time, the spring 2014 issue is available for free on Inspirato’s website. The choice is yours.

I also contributed sidebars on Kentucky’s favorite bourbons, bourbon 101, the best pours from the Bluegrass State, and where to enjoy a drink or two in Louisville.

Inspirato with American Express is a private, members-only destination club. Its 180-page glossy magazine is published three times a year. It’s distributed to the club’s members, sold on newsstands, and available for iPads and Android tablets.

And thanks to Chea Beckley and Stephanie Greene at 21c Museum Hotel and Proof on Main for their assistance.

Photo: Courtesy Inspirato

Wall Street Journal publishes article on Louisville I wrote in its Off Duty travel section

Wall Street Journal, May 7-8, 2011— Louisville, Ky.: Day at the Races by Zach Everson

The Wall Street Journal, May 7-8, 2011—"Louisville, Ky.: Day at the Races"

On May 7, The Wall Street Journal published an article I wrote about Louisville as a travel destination—”Louisville, Ky.: Day at the Races”:

Running on the day of the Kentucky Derby, the full-page feature in the Journal’s Off Duty section included

  • a 500-word essay sharing insider insight on Louisville
  • the top local picks from notable Louisvillians: musician Jim James (lead singer of My Morning Jacket), novelist Sue Grafton, chef Edward Lee of 610 Magnolia, and hotelier Laura Lee Brown (owner and curator of 21c Museum Hotel)
  • a sidebar on five of my favorite local venues

I also assisted the editor and photographer with selecting subjects for the nine pieces of art that accompanied the article.

In mid-April I received an email from an editor at the paper asking if I was interested in writing an insider’s guide to Louisville to run in Off Duty on Derby day. He’d been editor-in-chief of BlackBook and apparently figured that publication’s Louisville City Guide editor would be a good writer to consider for this assignment. That’d be me.

When I speak about writing, I stress the importance of promoting your work on your own website and via social media. This assignment is a perfect example of why that’s important.

In addition to the Louisvillians who graciously contributed to the piece, thanks to Louisville Magazine‘s publisher Dan Crutcher (also the owner/my boss at Louisville.com) and staff writer Josh Moss who gave me ideas and helped me track down contact info.

On Air Canada, I’m your in-flight entertainment

enRoute_October_2009My article on hotels where the art is given the gallery treatment, complete with booklets, podcasts, or even an in-house art historian, leads off the October 2009 issue of enRoute, Air Canada’s in-flight magazine.

Download a .pdf of my article here.

I was excited to include a hotel in my current hometown (Louisville’s 21C Museum Hotel) as well as one in Washington, DC (Ritz-Carlton Georgetown), where I had lived for the past eight years.

I also wrote the accompanying sidebar that describes three hotels where guests actually become part of the art (in particular the recording studio in Daddy Long Legs Independent Travellers Hotel in Cape Town, South Africa sounds worthy of a stay).

You also can read the article on enRoute‘s website, Wish You Were Here: Gallery Hotels, although it doesn’t include the sidebar or (more importantly) my bio.

I’ve written some other articles for future issues of enRoute too.

Update Oct. 15, 2009: The sidebar is now online too–Wish You Were Here: Creativity Meets Hospitality.