To read my clips, select the link (you may need Adobe Reader, a free download, to view some of them).
Travel news/travel buzz editor, Aol’s MapQuest
Develop entertaining, informational, and sharable daily travel content for Aol Travel, MapQuest, and Gadling. Areas of coverage include consumer and industry news, offbeat topics, and what people are talking about on social media. Write, curate, assign, and edit news and topical travel content. Write feature travel articles. Develop travel content in a variety of forms, including text, slideshows, graphics, and video. Work with in-house team and freelancers. Interpret data and metrics, using findings to inform content. Stay on top of developments in the travel industry and travel communities, as well as news in general. Active in social media travel communities. Work with internal teams and external communities to share and promote content. Implement SEO best practices. Support other editorial needs across MapQuest.
Editor, Eater Louisville
November 2012–October 2013
Wrote 20 posts a week (more than 900 total) for the city’s go-to source of dining and nightlife news. Drew 100,000 page views and 42,000 unique visits in just its second full month; visits and page views increased for seven consecutive months. Attracted readers by original reporting that was at the forefront of the news cycle, interpreting traffic metrics to inform content, monitoring online trends to develop local angles on national stories, and following search engine optimization best practices. Published articles, maps, videos, slideshows, and curated content. Managed the site’s Facebook Fan Page and Twitter accounts, growing both from inception to more than 1,4000 fans and 1,800 followers. Compiled a weekly newsletter that reaches 2,000 subscribers. Assigned and coordinated freelancers, managed a budget. Oversaw an intern. Promoted the site by recapping its top stories weekly on 89.3 WFPL (public radio) and monthly in Louisville Magazine. Won Society of Professional Journalists Louisville chapter’s award for best independent blog of 2012 and placed second for best website.
Director of content and editorial strategy, Louisville.com
January 2010–October 2013
Created and implemented the editorial strategy for this hyperlocal, community-driven, entertainment news website that provides original digital content about a metropolitan area with 741,096 people. Compared to 2009, visits increased 131 percent in 2012 (665,000 to 1.54 million). By the time I left, it ranked first in the market among both independent and locally owned websites, eighth out of all media websites. Won Society of Professional Journalists Louisville chapter’s award for best website of 2012.
To achieve this growth, I
- increased the freelance writers from two to 50, relying almost exclusively on amateurs
- increased the site’s original content by 900 percent (from 20 new articles a month to around 200), but only increased the budget for contributions by 57 percent
- created a competitive pay scale to compensate writers; on average, the site published 200 articles a month at a total cost of $1,700
- developed the site’s editorial direction to focus on 14 entertainment subject areas
- created all backend infrastructure, including an editorial calendar on Google Calendar, a Google Group for staff communications, and a Google Site for procedures
- increased the Facebook presence from 100 to 7,000 fans and Twitter presence from 1,800 to 9,500 followers; launched Foursquare, Google +, Pinterest, Tumblr, and YouTube accounts
- added features to increase interactivity, social media sharing, and time spent on the site
- redesigned the website’s home page; mocked up the new layout, solicited feedback, and oversaw the designer and developer’s implementation
- managed as many as eight interns at a time
- promoted and compiled a weekly email blast highlighting upcoming events, growing the subscription base from 3,500 to 8,000 subscribers
- ensured our events calendar was the most complete one in the region
- appeared Fridays on 102.3 The Max’s Lambert & Lindsey Morning Show to promote the site by discussing upcoming weekend events (sample audio here)
BlackBook’s City Guide iPhone and Android apps and website identify the hippest restaurants, bars, clubs, shops, and hotels. The guide contains the latest venue details and breaks the cities down by theme, style, and interest.
As city editor for Louisville, I reviewed 100 area bars, restaurants, hotels, and shops, highlighting the best ones as editor’s picks to be featured on the apps and website.
Other freelance engagements
- Training courses, brochures, and newsletters for the National Security Personnel System (NSPS), the U.S. Department of Defense’s civilian employee management system
- Dozens of reports on reproductive health and proposals for international development firms, including United States Agency for International Development (USAID) cooperating agencies
- Websites for an international manufacturing firm and international development consultancies
- A mural for the U.S. Bureau of Engraving and Printing
- Campaign materials for a Louisville, KY, Metro Council candidate, including his website, mailers, and handouts
- Newsletters for the American Sportfishing Association
Previous full-time engagements
Resource Consultants Inc. (New Serco)
October 2003–August 2004
Edited directives, communications, and more than 75 network-compatibility assessments of commercial software for Headquarters, Department of the Army. Gained Secret clearance.
Deloitte Touche Tohmatsu (Now Cardno Emerging Markets)
March 2002–September 2003
Edited all documents for an $85 million, five-year U.S. Agency for International Development-funded program that increased access to and demand for reproductive health and family planning services in developing countries through the private sector.
Booz Allen Hamilton
August 2000–March 2002
Wrote and edited material related to information assurance and human factors. Developed proposal themes for a $100 million Department of Defense procurement, which was later won. Supervised an assistant editor. Produced writing guidelines. Gained Secret clearance.