Consulting

I provide strategic communications consulting services to clients ranging from individuals and small businesses to U.S. and foreign government agencies and multinational corporations.

Current engagement

Kentucky Coalition to Abolish the Death Penalty

The Kentucky Coalition to Abolish the Death Penalty (KCADP) is a 501(c)(3) not-for-profit corporation consisting of individuals and organizations working to end capital punishment in Kentucky. Since January 2009 I’ve

  • designed, wrote, and created a new website with a blog
  • written updates for the blog
  • created accounts on Twitter and MySpace and found stakeholders to interact with on those sites, such as politicians, media outlets, and like-minded and rival advocacy groups
  • transitioned its Facebook group to a Facebook fan page, which now has 477 members
  • branded its YouTube channel
  • created and monitored Google Alerts for the 37 people on Kentucky’s death row so KCADP can respond to changes in their status
  • installed Google Analytics on the website to monitor traffic
  • found a graphic design firm willing to create a logo for the organization for free and provided input into the design process
  • connected all social media accounts to the website’s RSS feed so that new posts are directed to supporters on sites they visit regularly throughout the day, repeatedly engaging them in our cause
  • educated other state chapters about KCADP’s online approach

KCADP’s online presence was singled out for praise at the National Coalition to Abolish the Death Penalty’s 2010 annual conference.

Previous engagements

  • Transformed a book into a wiki (a collaborative website) for Microsoft and the International Development Research Centre (IDRC, a Canadian government development agency), supervised other consultants, and performed project management tasks
  • Helped clients learn to use and benefit from new media, social networks, and microblogging (including blogs, Facebook, Twitter, LinkedIn, YouTube, Wikipedia, and Flickr)
  • Optimized websites for improved search engine ranking
  • Developed a publication process to guide documents from inception to publication for a United States Agency for International Development (USAID)-funded project
  • Created and delivered training presentations about proper grammar

For an estimate, e-mail zach@zacheverson.com.