Consulting

I provide strategic communications consulting services to clients ranging from individuals and small businesses to U.S. and foreign government agencies and multinational corporations.

Current engagement

Member, board of directors, Kentucky Coalition to Abolish the Death Penalty

The Kentucky Coalition to Abolish the Death Penalty (KCADP) is a 501(c)(3) not-for-profit corporation consisting of individuals and organizations working to end capital punishment in Kentucky. Since January 2009 I’ve

  • designed, wrote, and created a new website with a blog
  • written more than 250 updates for the blog
  • created an account on Twitter and found stakeholders to interact with on those sites, such as politicians, media outlets, and like-minded and rival advocacy groups; it now has 600 followers
  • transitioned its Facebook group to a Facebook fan page, which now has 750 members
  • branded its YouTube channel, which now has more than 15,000 video views
  • created and monitored Google Alerts for the 37 people on Kentucky’s death row so KCADP can respond to changes in their status
  • installed Google Analytics and Feedburner on the website to monitor traffic
  • found a graphic design firm willing to create a logo for the organization for free and provided input into the design process
  • connected all social media accounts to the website’s RSS feed so that new posts are directed to supporters on sites they visit regularly throughout the day, repeatedly engaging them in our cause
  • educated other state chapters about KCADP’s online approach

KCADP’s online presence was singled out for praise at the National Coalition to Abolish the Death Penalty’s 2010 annual conference. And as a result of my work, I was elected to KCADP’s board of directors in September 2010.

FortnighterFortnighter

Fortnighter provides travel itineraries custom-tailored to travelers’ individual tastes. Crafted by professional travel writers, each itinerary is made to order by an expert with local knowledge, not by an algorithm. With an itinerary from Fortnighter, travelers receive fresh intelligence on where to stay, what to eat, and what to see on your next trip. I am one of the aforementioned travel writers.

Previous engagements

  • Transformed a book into a wiki (a collaborative website) for Microsoft and the International Development Research Centre (IDRC, a Canadian government development agency), supervised other consultants, and performed project management tasks
  • Designed and built the website for the Catholic Conference of Kentucky
  • Addressed audiences as large as 200 people on subjects including travel writing and social media
  • Helped clients learn to use and benefit from new media, social networks, and microblogging (including blogs, Facebook, Twitter, LinkedIn, YouTube, Wikipedia, and Flickr)
  • Optimized websites for improved search engine ranking
  • Developed a publication process to guide documents from inception to publication for a United States Agency for International Development (USAID)-funded project
  • Created and delivered training presentations about proper grammar

For an estimate, e-mail zach@zacheverson.com.