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Author Archive | Zach Everson

The most-Boston lede ever

Conducting background research (“Googling” to the layperson) for my article on my Boston trip for MapQuest, I came across “Lifers seek new trial in Charlestown case” by John R. Ellement in the “Boston Globe.” Check out this lede:

A father and son serving life in prison for the 99 Restaurant massacre in 1995 are demanding a new trial, alleging that police undercut their self-defense claims by withholding information showing that some of the victims were alleged Mafia members, not simply ordinary North End residents lunching in Charlestown.

Short of references to sports and Dunkin’ Donuts, it seems to hit on every major theme of life in Boston:

  • family
  • the Mafia
  • Mafia murders
  • the 99 Restaurant
  • allegations of police misconduct
  • “ordinary North End residents”
  • “lunching in Charlestown”

kentuckyderbyhomerental.com is now louisvillederbyhomerental.com

Louisville Derby Home RentalAfter discussions with Churchill Downs Inc., the URL kentuckyderbyhomerental.com has changed to louisvillederbyhomerental.com. (For six years, I’ve owned and operated Derby Home Rental LLC, which helps Louisville, Kentucky-area homeowners advertise their homes to rent during Derby weekend.)

For the next year, the old site will have a message directing visitors to the new one. It’ll take a little bit for search engines to digest and process this switch. We had record traffic last year—9,840 visits and 41,108 page views—and I will monitor the site’s search engine status and work to continue that growth.

Relatedly, my email address for that business has changed to zach@louisvillederbyhomerental.com.

Also, at no additional cost to advertisers, I’ve added accounts for the site on

Every home will now be advertised on those networks as well as louisvillederbyhomerental.com. Please follow us on those pages. Thanks!

MainStreet quotes me in its article on overrated travel destinations

Main StreetMain Street quoted me in its recent article:

“The Six Most Overrated Tourist Sites on the Planet”

My answer (you’ll have to go to the last page of the article to read it): Mount Rushmore. I visited when I was 14 and driving cross-country with my family. Afterwards, I expressed my disappointment to my parents, who weren’t pleased to hear it and, if I remember correctly (I don’t always), made me write a journal entry on why I shouldn’t complain about the wonderful trip I was on.

Journal entry or not, 24 years later, I’m still hating on Mount Rushmore.

Facebook gives peer pressure to page admins

When a Facebook page’s post attracts a lot of attention, Facebook issues a nice little alert. Like a drug dealer, it encourages the page’s admin to, you know, just give the post a bit of a bump, via a paid ad. Today, for the first time, I noticed Facebook’s message included a little peer pressure:

Facebook peer pressure

 

Screenshot: Courtesy Facebook

About yesterday’s writing live stream

Thanks to everyone who watched me start writing my article yesterday for MapQuest about my recent visit to Boston. Overall, I found the experience positive. As for viewers, well, you were promised a video live stream of a guy writing an article and real-time access to the Google document. So hopefully your expectations were low but exceeded.

A few thoughts:

  • At first, having an audience influenced my writing, making me feel like I needed to have a readable narrative upfront. As time passed, peer pressure became less of an issue.
  • I usually take more breaks than I did today. And spend more time on social media, checking RSS feeds, etc. So thanks for keeping me on track.
  • I felt exhausted afterwards, but that might have been because I skipped my morning snack so as to spare viewers the sight of me eating oatmeal.
  • I’m probably going to do it again (call it Zach Write Live, or something).

Did you watch? If so, please let me know your thoughts in the comments. Thanks!