No humility in this brag: when my Louisville friends who were heading east stopped at their local liquor store to pick up this bourbon order I’d placed, the shop’s owner said, “Whoever ordered this knew what he was doing.”
Author Archive | Zach Everson
Photo: Courtesy Zintro
The Society of American Travel Writers (SATW), of which I’m a member, interviewed me recently for its website and newsletter:
Many thanks to SATW and Fred Wright, Jr., who conducted the interview, for giving me the opportunity to reach out to such an strong pool of writers.
Photo: Courtesy SATW
A few weeks ago, LearnVest quoted me in an article on whether or not job seekers should have a personal website. (Executive summary: Probably no surprise, as I’ve ran this eponymous site for 12 years and it’s helped me land many gigs, but I say yes.)
Anyway, the entire article is at
Photos: Courtesy LearnVest, Forbes, FoxBusiness
Louisville.com, one of my old gigs, recently swept the Society of Professional Journalists’s (SPJ) Louisville chapter’s Greater Louisville Journalism Awards for online content, not affiliated with another media outlet.
Congrats to everyone at the site on the well-deserved wins!
Photo: Courtesy Louisville.com
If smart guns—which only their owner can fire—are sold anywhere in the United States, New Jersey’s Childproof Handgun Law of 2002 would require all handguns sold in that state to be smart guns within 30 months, according to an NPR segment broadcast yesterday by Joel Rose. Consequently, no U.S. gun shop will carry smart guns as they don’t want New Jersey to ban all other handguns.
So why don’t gun-safety advocacy groups—like Everytown for Gun Safety, Mayors Against Illegal Guns, and the Brady Campaign to Prevent Gun Violence—bring the smart guns to the market themselves via a pop-up gun store? Yes, it’s counterintuitive for an anti-gun violence group to open a gun shop. But doing so would trigger New Jersey’s law, get more dangerous guns off the shelves in the country’s 11th most populated state, and allow gun enthusiasts nationwide to have a safer option.
Sure, it’d be safer to eliminate gun ownership altogether, but that’s not going to happen in this country. And, yes, it’s likely this Supreme Court would end up finding New Jersey’s law unconstitutional. But it would take a few years for that case to read the court. Bringing smart guns to the market, and eliminating the sale of more dangerous firearms in one state, even if just temporarily, is at least a step towards a safer America.
Photo: Courtesy Armatix
Just gonna own this one: I monitor my Klout. (It’s a website that assigns people scores based on what it perceives their social media influence is.)
Should Klout matter? That’s debatable. Does Klout matter? Evidence is that it can, influencing your ability to get anything from freebies to quality customer service to a freakin’ job. Does monitoring your Klout make you come off as dorky? Totally.
But can Klout (or any service) accurately measure a person’s social media influence? Of course not. For starters, Klout only considers a few sites (Facebook, FourSquare, Google +, Instagram, Klout itself, LinkedIn, Twitter and WordPress) and ignores other popular ones (Pinterest, Reddit, Tumblr, Vine and YouTube being the most obvious).
Turns out, of the social media sites Klout does monitor, it doesn’t always do so consistently.
For starters, Klout scores don’t consider Facebook photos that were posted via Instagram. And earier this week I noticed that some posts I made directly on Facebook via its website and app weren’t appearing on Klout’s page that shows my recent activity (that is, what social media updates of mine Klout factors into my score).
So I emailed Klout’s tech support and got this response:
We do our best to surface all content you post on our score networks. We display all of the content that each scored network provides us with from their API, but it’s a known issue that not all content always shows up on their API, which is why you may be missing some moments on Klout. Sorry for the inconvenience.
Executive summary: Klout doesn’t work, other social networks are to blame, and, hey, if its inaccurate scores cost you a job, Klout apologizes for the inconvenience.
Photo: Courtesy Klout
Photo: ESPN screenshot and Skitch
Facebook knows Rebecca’s age and that she’s been married for several years. And it also knows she’s never posted about being a parent. So Facebook and its advertisers apparently think Rebecca being childless is likely due to a fertility issue—as opposed to, say, choice. Because ladies be wanting babies.
Rebecca owns and operates a successful and growing business. Many of her Facebook posts pertain to her company. Yet she estimates about 5 percent of the ads Facebook shows her are business oriented.
Photo: Facebook/Parenting and Family Tips4You
Based on the emails I receive and this website’s search engine traffic, some visitors here are interested in the travel blog Gadling. (I edited it and contributed to it for a spell after joining Aol and MapQuest in October.)
And if you were emailing me via a Gadling account, best to use firstname.lastname@example.org now. Thanks!