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Author Archive | Zach Everson

Facebook is not media’s friend

Facebook unfriend adFrom John Herrman’s “Media Websites Battle Faltering Ad Revenue and Traffic” in the New York Times:

But now, there is a realization that something more profound has happened: The transition from an Internet of websites to an Internet of mobile apps and social platforms, and Facebook in particular, is no longer coming — it is here.

It is a systemic change that is leaving many publishers unsure of how they will make money.

Also, this:

Facebook’s users seem to be following Mr. [Mark] Zuckerberg’s lead. NewsWhip, which tracks how publishers are performing across major Internet platforms, says the rate at which links to outside websites are shared on Facebook, compared with videos and Instant Articles, has declined.

Facebook’s algorithm determines what posts users see. And you can’t share a post if you can’t see it. It’s quite likely that, by design, Facebook’s algorithm serves up more videos and Instant Articles than links to external websites. So of course those forms of content get shared more often.

Facebook needs media outlets though, both for their advertising dollars and the content they pump into its ecosystem. Publishers should refuse to advertise or post until Facebook agrees to tweak its algorithm to put their content in front of more users. (Of course this approach requires media companies to work together.)

Photo: Giphy

Derby Home Rental adds Flipboard magazine, About.me profile

Derby Home Rental LLCDerby Home Rental, my business that advertises Louisville, Kentucky-area homes to rent on Derby weekend, just added a Flipboard magazine and About.me profile. Will they make a huge difference in helping renters find my site in 2016? Not sure, but they can’t hurt.

They join social media accounts Derby Home Rental already has on

Derby 2015 was another record year for Derby Home Rental LLC with 58 homes advertising and 38 of them renting—both all-time highs. And 2016 looks like it’s off to an even better start.