Back in Louisville, I appeared live on the radio a couple of times a week, previewing weekend happenings for 102.3 The Max and recapping the week in restaurant news for 89.3 WFPL. Those spots became an unexpected highlight of my week.
So when the opportunity to co-host the National Press Club’s podcast, Update-1, came, I jumped on it. My first appearance recently hit the tubes: “Snapchat Becoming More Of A Journalistic Tool.” The synopsis:
Snapchat has more than 100 million daily users who average 25 to 30 minutes a day on the messaging app. But until recently, Snapchat was mostly used for sending pictures, video, or text that disappeared after a couple viewings. That made it an interesting app for journalists to write about, but not necessarily to use for finding story ideas or promoting their work. Emily Rasowsky, the director of marketing strategy at Social Driver, a DC-based digital marketing agency, joins National Press Club member Zach Everson to explain Snapchat’s recent updates that have made it much more valuable to journalists.
Thanks to Emily Rasowsky for being a great guest and to the National Press Club’s broadcast committee for the opportunity.
Update-1 usually focuses on journalism, communications, freedom and transparency. Have any ideas for an episode (and an interview with yourself is fine)? Please let me know. Thanks!