As part of its new digital content strategy, USA Today published a local guide to Louisville I wrote, along with a couple of photographs I snapped. The 3,500-word guide appears behind a walled garden for guests of Hilton Hotels (so I can’t include the text here, but you can select the following photo for a screenshot of the guide’s front page). It covers restaurants, entertainment and nightspots, exercise venues, shopping, a trendy neighborhood, museums, the hip scene, spots unique to Louisville and a tip on how to sound like a local. Since its initial publication, I’ve updated it once as well.
The guide appears as part of USA Today Travel Media Group’s The Point property, a “firrst-of-its kind, fully integrated, multi-platform travel media experience for the hospitality industry. The Point offers hotel guests a unique blend of world, national and local news; local guides and tools, including top picks from local insiders, and premium digital entertainment content. This unique digital guest amenity is available through our launch partner, Hilton Worldwide.”
“Hilton, USA TODAY give guests new content choices” by Barbara De Lollis in, yes, USA Today provides more details about the local guides:
Hilton Worldwide and USA TODAY announced that they’ve agreed to a multiyear deal that will give Hilton customers 24-hour-a-day access to news and local information from Gannett publications including USA TODAY, as well as entertainment, books, magazines, games and other content…
Travelers can expect to find content that focuses on three areas: regional, national and international news; local information, including reviews of locally known restaurants and attractions, and entertainment content such as magazines and games. Although much of the news will be authored by Gannett and USA TODAY reporters, the other content will involve partners that have not yet been announced.
Expect “world-class local guides and ticketing systems,” [USA TODAY chairman David] Hunke said.
Photo: Courtesy USA Today