In 2011 site visits to Louisville.com increased 50 percent compared to 2010. Traffic was up 79 percent on the year compared to 2009 (I became editor-in-chief of the site on Jan. 1, 2010, working just 20 hours a week as the site’s only paid editorial employee).
That big spike, in case you’re wondering, is for our Kentucky Derby coverage.
A big thank you to the site’s readers, writers, interns, and owners!
According to compete.com, Louisville.com is now the city’s most visited independent website, trailing only the sites for the local newspaper and TV stations overall.
The raw data, via Google Analytics (according to the 2010 census, the population of Louisville/Jefferson County is 741,096 people).
926,712 unique visitors
2.31 pages per visit
00:01:59 average time on site
590,941 unique Visitors
2.68 pages per visit
00:02:31 average time on site
2009 (before I was hired as editor)
517,337 unique visitors
3.00 pages per visit
00:02:27 average time on site
For what I’ve done to help achieve this grown, check out my Louisville.com portfolio page.