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Optimizing a website’s performance in search engine results

A few months ago, I described my work promoting websites’ performance in search engine results (in this case, the site is for Stoney Creek Farm, a bed and breakfast in western Maryland).

Here’s an update: Stoney Creek Farm has gone from 126 in a search on Google for “bed,” “breakfast,” and “Maryland” to 37. The goal is to get the site to appear as one of the first ten results (that is, on the first page of search results for those keywords), so we’re almost there.

To recap from my previous post, here’s how we managed to see such a vast improvement:

  • rewrote the text of the website to emphasize the keywords people use to find a bed and breakfast in Maryland
  • reviewed 53 search engines for possible inclusion of Stoney Creek Farm’s website
  • exchanged or created links to the Stoney Creek Farm website
  • researched sites on which to advertise (that is, pay for links), not just evaluating any direct increase in traffic they might cause, but also looking at how much Google values those sites

I’ve spent some time during the past few days following up on my earlier work and creating and exchanging new links, so Stoney Creek Farm’s website should get another bump in Google rankings by the end of the year.

If you are interested in finding out how I can help your website become more visible in search engine results, please contact me.

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