Last weekend my fiancée and I went to a fantastic bed and breakfast in western Maryland, Stoney Creek Farm. No, this post isn’t this site’s first advertisement (at least for anything other than my services). Stoney Creek Farm hired me to help improve its placement in search engine results.
I’m not going to get too detailed here about how I’m helping it, lest another bed and breakfast in the Washington, DC, area duplicate my work for its own site. In general though, my approach involves
- modifying Stoney Creek Farm’s website to make it more search-engine friendly; the original text was well written, but while potential customers value good prose, search engines don’t
- increasing the amount of sites that link to it
- submitting it to a variety of search engines
Perhaps the biggest challenge is trying to draw more traffic to its wedding page. As Margaret and I saw this weekend, the bed and breakfast is a fantastic venue for a wedding: it’s on a gorgeous historic farm, offers reasonable prices, and is just a short drive from Washington, DC; Hagerstown, Frederick, and Baltimore, Maryland; and Shepherdstown and Harpers Ferry, West Virginia.
The difficulty however, is that there are a slew of websites that promote facilities for weddings in those areas, many of them just consisting of paid advertisements.